Immigration to rural areas is a significant element of Manitoba’s overall immigration experience and thus shifting attention from Winnipeg to other communities is needed to better understand immigration in the province. Rural communities receiving immigrants struggle to ensure adequate service provision, in part, because there are few pre-established institutions or organizations in these areas to assist newcomers. An important factor in immigrant attraction, settlement, and retention is the role of ethnocultural organizations and communities; however, in rural communities without large immigrant populations, these organizations may not be well established or exist at all.