This report analyses baseline research as part of the project entitled Demonstration and Investigation into Livestock System Adoption (funded by the Agricultural Geneenhouse Gases Program of Agriculture and Agri-Food Canada). The project aims to demonstrate environmentally responsible practices for reducing greenhouse gas emission while simultaneously reducing livestock production costs. This project was proposed by the Upper Assiniboine River Conservation District and Rural Development Institute (RDI). It is an integrated approach focused on livestock systems (i.e. cattle) and secondary emphasis on cropping systems and agroforestry. The project fulfills two specific objectives and this report helps fulfill the second objective:

1. To develop with the participating producer a quarter section field scale alley cropping system to grow winter feed stock and double as a winter feeding site for cattle production.

2. To investigate the attitudes of beef producers toward and the adaptation of the livestock system through a social marketing framework over multiple years